Europe, Now!
Film Industry Meetings

BFM - 42
BFM - 42
12 March13 March
2024

Europe Now! Film Industry Meetings, 4th edition

Audience development: best practices, best strategies

BergamoScienceCenter, viale Papa Giovanni XXIII 57 – Bergamo

Admission for Industry accreditation only.
Panels will be in English.

Europe, Now! Film Industry Meetings are the all-European industry days of Bergamo Film Meeting, dedicated to the internationalisation of film professionals attending the festival. Since 2021, Bergamo Film Meeting has been organising this industry section as a platform for information and networking, in addition to the traditional, Europe-oriented continuing permanent education initiatives.

International panels, relevant case histories, workshops, network opportunities and one-to-one meetings: these events aim to provide a knowledge guide on the existing tools at the European level. Also, they will shed light on some valuable best practices with a distinctly international impact. The first two editions of Europe Now! Film Industry Meetings aimed to encourage young Italian directors and producers to have a Europe-oriented approach to development and production and to see the market as an opportunity to find the right distribution partners.

The 4th edition is scheduled on the 12th and 13th of March and will have – for the second year – the audience as the primary focus. A reflection on this topic has become more and more necessary and, in 2023, our industry days have explicitly focused on audience design, showing that audience engagement strategies are of utmost importance and that we need to recognize their added value for films that are to be launched on the contemporary European market: not only when they’re are not finished yet, but even while they’re still in development or production stage. This moment was identified as the very first stage in which the audience come into play in the film’s life cycle. In 2024, the focus will be on the analysis and development of audiences attending film festivals, which for European films still represent – in the vast majority of cases – the moment the films have their first encounter with spectators, and officially begin their life in the distribution circuit.

Thanks to the renewed collaboration with Creative Europe Desk Italy – MEDIA | Turin, the panel will start with a presentation of MEDIA Strand’s initiatives and funds, which support strategies aimed at widening audiences, with particular attention to festival networks, which for some years have become central in European support policies. 

In line with this attention, at the centre of the first industry day, there will be some best practices implemented by three European networks, with the presentation of specific projects aimed at analysing and building new audiences for their events, and a presentation of a brand new network which is about to be born. The second part of the first day will instead be an opportunity to listen to some case studies in which the topic of the (re)creation of a community emerges, as in the relationship between cinemas and film festivals.

The second day will be organised in collaboration with AFIC – Italian Film Festivals Association and will be dedicated to a series of reflections aimed at preparing a charter of best practices for the analysis and development of festival audiences in our country.

Finally, the educational soul of the industry event will be guaranteed again this year by a seminar aimed at communication managers of Italian festivals (as well as students, by registration) and conducted by a European expert in data analysis and marketing and promotion strategies.

The program

Tuesday, 12 March

11.00 AM – 11.30 AM – welcoming coffee

European film festivals: building networks in order to share strategies up to (re)building communities of film goers – possible tools for the analysis and development of new audiences

11.30 AM – 1.00 PM

Cristina Loglio (Italy | European Policies for Culture, Vice-president, Europa Nostra)

Opening Speech

Silvia Sandrone (Italy | Project Officer, Creative Europe Desk Italy MEDIA – Ufficio di Torino)

Audiences are at the core of European AV policy. The MEDIA strand of Creative Europe through his Audience cluster supports innovative ways of engaging with the audience in particular with the calls for Festivals and Networks of festivals, encouraging innovative actions targeted to expand and renew festival audiences.

Fiammetta Girola (Italy | Artistic co-Director, Bergamo Film Meeting)

The perspective of a festival with a highly loyal audience, blending cinephile habits and the ability to surprise: the need to better understand and sometimes rebuild its own community of film goers means reaffirming a strong festival identity in its uniqueness, but also joining a brand new European network.

12.30 AM – 1.00 PM – Q&A session

Festival networks: working together for new ideas and strategies | part one

2.30 PM – 3.45 PM

Moving Images – Open Borders
Exceeding usual boundaries with labs for young film journalists and audience profiling surveys

Vaida Kazlauskaitė (Lithuania | MIOB network coordinator, project manager, “Scanorama” film festival) and Carolina Stera (Italy | Audience development manager, Trieste Film Festival)

An overview of the European film festival network MIOB, exploring its audience development strategies spanning across Europe while spotlighting exemplary individual initiatives by its members. The overview is structured into three parts: a concise description of the MIOB network, the tools employed to understand and expand audiences across its seven festivals, and two exemplary case studies. These include projects by the Trieste Film Festival, focusing on audience development and film education for the 5-30 age group, and the continuous community-oriented summer film project in rural regions by the Scanorama Film Festival.

Young Programmers for Young Audiences! 
European Film Festival Network: young programmers grow up

Tanja Hladnik (Slovenia | Festival Director, Kino Otok – Isola Cinema International Film Festival) and Silvia Pareti (Italy | Artistic Director, Piccolo Grande Cinema)

Film festivals recognise the importance of cultivating loyal audiences, which is why we are increasingly developing programmes for young audiences. To reverse the established practice of programming for young audiences exclusively by adults, a new network of European film festivals has been created to actively involve young programmers.

3.30 PM – 3.45 PM – Q&A session

SMART7
Being Smart about new audiences: festivals as a platform for distribution and development of skills

Marcin Pieńkowski (Poland | Director, New Horizons International Film Festival, Head of Distribution, New Horizons Association) and Miguel Valverde (Portugal | Festival Director, IndieLisboa International Film Festival

SMART7 international festival network as a new way of alternative, cross-European distribution of films, surprising audience development tool and a unique platform of collaboration and sharing experience. 

Archive Film Festival Network
A network is to be born: identifying a common vision and implementing experiences

Jan Jílek (Czech Republic | Programme Director, Summer Film School Festival)

Archive Film Festival Network (AFFN) is a unique connection of European film festivals focused on archive films and film heritage. The brand new network includes Summer Film School (Czech Republic), Bergamo Film Meeting (Italy), FEMA La Rochelle (France) and Midnight Sun FF (Finland) film festivals. The presentation will show main goals, present and future of the up and coming network. 

4.30 PM – 4.45 PM – Q&A session

A shared goal for film festivals and European cinemas: community building strategies

4.45 PM – 5.30 PM

Audience development for specialised festivals: Il Cinema Ritrovato and the Europa Cinemas Bologna Innovation Lab

Elisa Giovannelli (Italy | Head of Schermi e Lavagne – Educational Department and Professional Training, Fondazione Cineteca di Bologna)

Il Cinema Ritrovato is a festival dedicated to film history: restorations and retrospectives make up a programme that over the years has increasingly involved younger generations of audiences, thanks to the construction of opportunities for direct involvement. Ideas and practices often shared with the developments of the Europa Cinemas Lab, which takes place annually in the festival setting.

Audience development for specialised cinemas: Watershed on finding future for the cinema in its past

Madeleine Probst (UK | Head of Film, Watershed Bristol)

Get insights into Watershed’s journey into the past of cinema, from a strand of Sunday Brunch screenings to taking the leap of launching Cinema Rediscovered, (“The UK’s leading festival dedicated to classic cinema” Sight & Sound); and how this had opened up opportunities for UK wide audiences and creatives.

5.15 PM – 5.30 PM – Q&A session

Meet the decision makers!

6.00 PM – 7.00 PM

One-to-one meeting session with panelists

To book a meeting, please email [email protected].

Wednesday, 13 March

Festival networks: working together for new ideas and strategies | part two

10.00 AM – 11.45 AM

Filmfooes today, filmlovers tomorrow

Giorgio Gosetti (Italy | President, AFIC – Associazione Festival Italiani di Cinema, General Delegate, Giornate degli Autori, Director, Noir in Festival), Pedro Armocida (Italy | Vice-president, AFIC – Associazione Festival Italiani di Cinema, Artistic Director, Mostra Internazionale del Nuovo Cinema di Pesaro), Joana Fresu de Azevedo (Italy | Board Member, AFIC – Associazione Festival Italiani di Cinema, Co-director, Sedicicorto Forlì International Film Festival), Michele Casula (Italy | Partner and co-founder, Ergo Research)

AFIC – Associazione Festival Italiani di Cinema, in collaboration with Ergo Research and with the support of the Italian Ministry of Culture and SIAE, has been working in the most recent months on a project dedicated to the analysis of the audience of Italian film festivals. AFIC presents a preview of the framework of this research, a series of “best practices” coming from the festival members and the objectives they have set. The aim is to profile the audiences of Italian film festivals and to understand today how they can become new audiences for tomorrow.

11.30 AM – 11.45 AM – Q&A session

Data Analysis for Developing New and Young Audiences in Film Festivals

11.45 AM – 13.00 AM

Deborah Shirley Cohrs (Germany | Consultant for Digital Communication and Marketing)

Exploring the critical role of data analysis in the development and engagement of new audiences within the context of film festivals: Drawing from real-world examples and best practices, attendees will gain practical insights into leveraging data to inform programming, marketing strategies, and audience outreach efforts. Additionally, the workshop will provide a glimpse into the future of data analysis in the film festival landscape.

12.45 AM -13.00 AM- Q&A session

Audience Development Workshop

2.30 PM – 4.30 PM

Analysing Audience Development Potentials and Obstacles at Film Festivals

Deborah Shirley Cohrs (Germany | Consultant for Digital Communication and Marketing)

In this hands-on lab session, participants will have the opportunity to apply the concepts and strategies discussed in the preceding speech to their own film festivals. Through a guided exercise and group discussions, attendees will analyse the audience development potentials and obstacles specific to their festivals and collaborate on identifying actionable solutions. The goal of the lab is for each participant to leave with at least one concrete measure to implement in order to build and engage audiences effectively. 

Info and contacts

12-13 March 2024 – BergamoScienceCenter, viale Papa Giovanni XXIII 57 – Bergamo

Admission is free and subject to availability for all Accredited Industry pass holders, upon reservation by writing to [email protected] by March 10th, 2:00 PM. For additional information, please email  [email protected] 

Alice Arecco
Industry Coordinator – Bergamo Film Meeting

Valeria Polidoro
Head of Operations – Bergamo Film Meeting

[email protected]

Audience Development Workshop

Analysing Audience Development Potentials and Obstacles at Film Festivals

Workshop Content

In this hands-on lab session, participants will have the opportunity to apply the concepts and strategies discussed in the preceding speech to their own film festivals. Through a guided exercise and group discussions, attendees will analyse the audience development potentials and obstacles specific to their festivals and collaborate on identifying actionable solutions. The goal of the lab is for each participant to leave with at least one concrete measure to implement in order to build and engage audiences effectively.

Workshop Leader

Deborah Shirley Cohrs Consultant for Digital Communication and Marketing

Deborah Shirley Cohrs is a self-employed digital communication consultant from Hamburg, Germany. Her journey has taken her through diverse roles, including marketing management at pr agencies for film distributors, cinema magazines, and at a German multiplex cinema chain. In 2020, she founded “Zurück ins Kino,” a visionary platform dedicated to cinema marketing. With her deep industry knowledge of cinema and culture, Deborah specialises in supporting cinemas, cinema associations, distributors and film festivals to effectively convey their content across digital platforms.

Practical Information

The workshop is part of Europe, Now! Film Industry Meetings, the industry section of Bergamo Film Meeting, scheduled for Wednesday, March 13th, from 2:30 PM to 4:30 PM at BergamoScienceCenter on viale Papa Giovanni XXIII 57, Bergamo. Participants are strongly encouraged to attend the Audience Development panels scheduled for March 12th and 13th as well.

Registration is open until 2:00 PM on March 7th. Workshop access is limited and requires registration, with a fee of €100 and an early bird fee of €85 until March 1st. If selected, the participation fee must be paid by 2:00 PM on March 11th.

Travel to Bergamo is at the participants’ expense. Selected candidates will have free access to the entire Europe, Now! Film Industry Meetings program. Workshop participation does not include accreditation for Bergamo Film Meeting screenings.

The workshop will be conducted in English.

Who can apply?

Participation is recommended for directors, organisers, programmers and communication managers working in film festivals, screenings and awards related to the audiovisual world, as well as film professionals and industry experts, students of film, marketing and communication. No specific knowledge or skills are required to apply.

How to apply

Interested individuals must submit their application by completing the following form by March 7th.

Selection process

We will select up to a maximum of 15 people.
For additional information, please email [email protected].

Panelist

Silvia Sandrone
Project Officer, Creative Europe Desk Italy MEDIA – Ufficio di Torino
Graduated in Foreign Languages and Literatures, after a brief experience at the Paravia publishing house, she started working in the audiovisual industry which she has been dealing with exclusively for about twenty years, working for the EU MEDIA Program, first as head of Antenna MEDIA Torino then, since 2014 as Project Officer of Creative Europe Desk Italy MEDIA Office Turin, hosted by Cinecittà SPA. CED Media is the information and promotion Office assisting Italian companies and professionals.

Strand MEDIA and Creative Europe Media Desk Italy

Creative Europe is the European Commission’s programme to support the culture and audiovisual sectors. Creative Europe has a budget of € 2.44 billion and it is divided in three strands: Culture, MEDIA and a cross sectoral strand. MEDIA is supporting and promoting Europe’s film and audiovisual sector and its information office in Italy is the Creative Europe Desk Italy MEDIA, hosted by Cinecittà SPA and including three offices based in Rome, Turin and Bari. The CED offers companies and professionals working in the national audiovisual sector a complete information and consultancy service concerning financial and networking opportunities provided by the European Union.

Vaida Kazlauskaitė
MIOB network coordinator, project manager, Scanorama Film Festival

Vaida Kazlauskaite currently serves as the coordinator of the European film festival network MIOB, alongside her role as a project manager at the “Scanorama” film festival. Her journey in cinema began years ago as a volunteer at a boutique theatre in Vilnius, later branching into multifaceted roles across film production, promotion, distribution, preservation, and education. Noteworthy experiences include collaborating with Directors’ Guild of America Award winner, film director Arunas Matelis, managing film promotion projects focused on collaboration with rural communities as well as documenting, preserving, and promoting a vast collection of Soviet-era 35mm film prints. With a degree in Art History, Media, and Criticism, Vaida merges her interest in the arts with her passion for film. She initiates various activities such as film-inspired photoshoots, thematic book readings, and even gourmet selections, all tailored to complement the film atmosphere and search for new ways to promote European cinema.

Carolina Stera
Audience development manager, Trieste Film Festival

Responsible for collateral events and training projects for Trieste Film Festival, the primary Italian event showcasing cinema from Central and Eastern Europe, promoted by the Alpe Adria Cinema association. In recent years, she has focused on audience development, particularly by spearheading projects in schools and universities, targeting young people aged 5 to 30. She also acts as the TSFF delegate for the MIOB festival network.

Alpe Adria Cinema

Alpe Adria Cinema is a non-profit cultural organisation that has been operating since 1989 with the specific aim of promoting and disseminating initiatives in the field of cinema and audiovisual experimentation. Since its establishment, Alpe Adria Cinema has been engaged in organising exhibitions, providing consultancy services, curating for other festivals and conducting educational projects in schools, as well as non-commercial distribution initiatives for films from the Central and Eastern European region. Its flagship event is the Trieste Film Festival, the primary Italian showcase for cinema from Central and Eastern Europe.

Trieste Film Festival

Currently, the festival offers a broad and diverse program, typically a hundred titles from Central and Eastern European countries, along with a rapidly expanding selection of international and national premieres of feature films, short films and documentaries. All screenings are presented in their original language with English and Italian subtitles. In addition to showcasing the best films produced during the year in Central and Eastern European countries and neighbouring regions, the festival features an annual retrospective honouring a distinguished director or filmmaker; a monograph focusing on a specific film movement, geographical area or historical period; special events commemorating significant milestones and tributes to filmmakers, film schools and organisations that have made notable contributions to cinema production and/or distribution. The festival also includes a section dedicated to exploring new forms and perspectives in cinema, titled “Beyond the Screen”; a section spotlighting European female filmmakers, named “Wild Roses”; and a festival within the festival aimed at children (the Little TSFF), offering film screenings, workshops, musical and theatrical events, as well as various ancillary activities such as exhibitions, concerts, readings, book presentations, meetings, thematic panels, and masterclasses.

Tanja Hladnik
Festival Director, Kino Otok – Isola Cinema International Film Festival

Tanja Hladnik holds a BA degree in Journalism and Comparative Literature (University of Ljubljana, Slovenia), and a MA degree in Cultural Policy, Management and Education (Maastricht University, The Netherlands). Almost two decades ago she entered the field of visual arts and later focused on art cinema, working continuously as a writer, editor, curator, and manager. In 2011, she joined Kino Otok – Isola Cinema International Film Festival and Otok Institute team, and in 2016 she took up the role of festival director and artistic co-director.

Kino Otok – Isola Cinema International Film Festival

Kino Otok – Isola Cinema International Film Festival, and Otok Institute as its main producer, were established in 2004. Nowadays they represent the leading NGO art cinema initiative in the southwestern Slovenia, as well as and one of the most active in all Slovenia and internationally. In the last decade they have strategically developed their audience development activities, continuously building a widespread web of local, national, and international partnerships.

Silvia Pareti
Artistic Director, Piccolo Grande Cinema

Graduated in Modern Literature with a thesis in History and Criticism of Cinema at the Catholic University of the Sacred Heart in Milan, from 1994 to 2006 she worked as editor-in-chief, editor, press office manager and translator at Editrice Il Castoro srl. Among others, she translated the essays of Serge Daney “Lo sguardo ostinato” and “Il cinema, e oltre” as well as several books for children and young adults. Since 2006, she has been responsible for special projects at Cineteca Milano, managing the organisation and programming of the two-screen Area Metropolis 2.0 cinema. From 2008, she has been the artistic director of Piccolo Grande Cinema – International Festival of New Generations, and since 2016 she has been in charge of the Film Education project “The Film Corner”, co-financed by the European Commission. In 2020 she was appointed Secretary-General of Cineteca Milano.

Piccolo Grande Cinema

Piccolo Grande Cinema is the festival curated and organised by Cineteca Milano. The festival was founded in 2008 to bring the young audience closer to the best Italian and international cinema and to promote creativity and curiosity around the seventh art. The Festival is articulated in three competitive sections (PGC Schools, PGC International Competition, PGC Short Film Competition), film previews in collaboration with distribution companies, special guided tours of the MIC-Interactive Museum of Cinema, Open Day for schools and cinema courses, activities for the Juries, composed of high school students and students from universities and film schools, Homages to authors and/or themes.

Marcin Pieńkowski
Director, New Horizons International Film Festival, Head of Distribution, New Horizons Association

Festival director (since 2021) and former artistic director (2016-2021) of the New Horizons International Film Festival in Wroclaw, Poland. He is the head of distribution of New Horizons Association and co-founder of New Horizons VOD platform devoted to arthouse cinema. He is a lecturer, film historian, editor and co-author of several books about films. He is also a member of the European Film Academy.

New Horizons International Film Festival

The New Horizons International Film Festival is the largest film event in Poland and one the largest in Central Europe with over 110 thousand admission every year and 200 full-length films in the program. It was created out of true passion in 2001 as a platform for bold auteur cinema searching for new forms of expression, pushing the boundaries of conventional cinema. The festival developed important industry activities (like Polish Days), a long-year distribution string and a VOD platform devoted to arthouse cinema.

Miguel Valverde
Festival Director, IndieLisboa International Film Festival

Miguel Valverde was born in 1971, in Portimão, Portugal. He has a degree in Law from the University of Lisbon. He also attended courses and workshops of Film, Script, Dramaturgy of Image and Editing. In 2003 he created IndieLisboa – International Film Festival, being currently still one of the directors and programmers. He’s also director of Portugal Film – Portuguese Film Agency, representing films from directors such as Teresa Villaverde, Catarina Vasconcelos or João Canijo. He served as juror of several film festivals, namely in the CPH Doxs, Sarajevo, Torino, Winterthur, Valdivia IFF. He produced two short films that were shown in several festivals and art institutions. In 2015 he produced the feature “Aqui, em Lisboa” co-directed by several directors, among them the short segments “Freud und Friends” by Gabriel Abrantes (Berlinale), “L’oiseau de la nuit” by Marie Losier (Berlinale) and “Los barcos” (IFFR). Currently he is a guest lecturer at two main film schools in Lisbon, Portugal (ESTC and NOVA/ FCSH). In 2024, he released in the cinemas its first short film as a director: Engine.

IndieLisboa International Film Festival

IndieLisboa International Film Festival focuses on the exhibition of works that fill the void of film circulation shaped by the mainstream production and exhibition dominating the market. Every year, showing more than 270 films, IndieLisboa attracts audiences and film professionals from all over the globe by giving them the opportunity to discover recent films from emerging talents and to rediscover reputed authors. The festival’s sections also comprise themed programmes, shining a light on relevant affairs, aiming for a conceptually and geographically diverse selection. IndieLisboa is also a festival that focuses on a programme designed specifically for the industry (audience of film professionals, filmmakers, producers, sales agents, programmers, critics, etc.). This industry core, parallel to the screenings programme, is composed of workshops, masterclasses, debates, a script-writing lab, a film fund, a pitching forum, screenings of works in progress and also several networking events, among other activities.

Jan Jílek
Program Director, Summer Film School

Jan Jílek has worked as a senior programmer at Summer Film School film festival from 2008 till 2019 and since 2020 he is a programme director together with Iva Hejlíčková. On SFS, he is in charge of contemporary part of the programme, international guests, MEDIA applications etc. He studied film history and theory at Palacký University in Olomouc (Czech Republic) and wrote his doctor thesis about cinema and painting there. He cooperates with various Czech film festivals, cinemas and film clubs and works an expert in the film industry field of Czech Cinema Fund and Czech Ministery of Culture.

Summer Film School

Since 1964 the Summer Film School has aimed at widening the horizons of film clubs and other interested people (film club lecturers, high school and university students) in the field of art cinema and different contexts of cinema. During the 2000s the SFS experienced remarkable progress – from a seminar for film clubs it has become the biggest Czech non-competition film festival. It is visited by thousands of primarily young filmgoers every year (about 5000 visitors in 2008–2023). The films are screened all around the town in six movie theatres and two open-air cinemas. The festival is organised by the Association of Czech Film Clubs.

Elisa Giovannelli
Head of Schermi e Lavagne – Educational Department and Professional Training, Fondazione Cineteca di Bologna

Elisa Giovannelli has been in charge of the Cineteca di Bologna’s Education Department since 2009. She plans and organises cinema lessons, festivals, meetings with professionals, workshops, competitions and special initiatives for schools, courses for teachers and activities for children and families. She has co-organised Europa Cinemas seminars since 2006. For the Cineteca she was Content Manager of the ABCinema, ABCinema Plus and FLICK projects and Project Manager of CINARTS, co-funded by Creative Europe-MEDIA. Since 2021 he has been Project Manager of the Cineteca di Bologna’s national projects within the National Plan Cinema and Images for Schools. From 2017 to 2023 he was a member of the Board of ECFA (European Children’s Film Association).

Fondazione Cineteca di Bologna

Cineteca di Bologna, which was established in 1963 and became a Foundation in 2012, deals with the preservation, restoration and enhancement of film heritage, with a growing capacity to disseminate and promote film culture to an increasingly wide and transversal audience, with particular reference to the younger generations. Cineteca has always considered the importance of film education as particularly relevant: in 2006, in order to systematise and increase the activities aimed at schools and promote stable programming for families, Schermi e Lavagne – Educational Department was set up, which over time has structured and implemented film education with precise methodologies.

Madeleine Probst
Head of Film, Watershed

Maddy is an experienced producer of film events, talent and people with extensive experience of advocating for the film exhibition sector regionally, nationally and internationally. She joined Watershed in 2002 where she now is the Head of Film, overseeing the year-round cinema programme and initiatives such as Cinema Rediscovered, and Film Hub South West (BFI FAN.) Over the past 16 years, she has been involved in Europa Cinemas leading several international Innovation Audience Development Labs and as Vice President (2014 – 2022.) She has been a mentor on DFFB’s NEXT WAVE Programme in and part of UNIC Women’s Cinema Leadership Programme.

Watershed

Watershed is one of the UK’s leading independent cinemas, offering a distinctive curated programme of contemporary independent and world cinema. We are also one of the few truly cross-art form organisations in the UK, home to a research and creative technology research and development space (the Pervasive Media Studio), a Café & Bar, Conference & Events spaces and – coming soon – a new Gallery (Undershed). We play host to a range of high-profile partnership projects and festivals, for example, Cinema Rediscovered was established by Watershed in 2016 and is now considered “The UK’s leading festival dedicated to classic cinema” (Sight & Sound). As Film Hub Lead Organisation (FHLO) for the South West since 2012, enabled by BFI awarding funds National Lottery funding, Watershed is also the driving force behind film culture in the region, with a growing network of regional film exhibition organisations. As Film Hub SW, Watershed also leads on UK-wide audience development and programming initiatives as part of the UK-wide BFI Film Audience Network, BFI NETWORK and BFI Film Academy which nurture the region’s new wave of filmmaking / screen industries talent.

Giorgio Gosetti
President, AFIC – Associazione Festival Italiani di Cinema, General Delegate, Giornate degli Autori, Director, Noir in Festival

Giorgio Gosetti di Sturmeck, born in Venice (1956) is a journalist, a film critic and essayist, a festival organiser. He started his career as Festival founder and director (AntennaCinema, 1979 – 1986) and then in charge of permanent exhibitions for Biennale Cinema with Carlo Lizzani and Gian Luigi Rondi (1980-1984). He worked for MystFest – Cattolica being artistic director from 1986 to 1990. In 1991 he founded the Noir in Festival, now taking place in Milan. He came back to Venice first as deputy director of Mostra del Cinema with Gillo Pontecorvo (1992 – 1996) and then as founder of Giornate degli Autori in 2004. Now is General Delegate of the independent section of the festival. From 1999 to 2005 he was the general manager of FilmItalia for the promotion of Italian Cinema worldwide. In 2006 he founded Festa del Cinema in Rome, being Artistic Director till 2008. He worked for Museo del Cinema in Turin (1997), Locarno Film Festival (200- 2004), RIFF – Reykjavik Film Festival (2011-2019), Casa del Cinema in Rome (2016-2022). He teaches Festival and Cultural Management in Bologna (2004 – 2022) and IULM Milan (from 2016 and presently). He is a veteran journalist in the ANSA agency and he writes for Ciak and Cinecittà News. He wrote books on Luigi Comencini, Marguerite Duras, Allan Dwann, Orson Welles, Alfred Hitchcock, Cinema&Journalism, The dark Side of Film Noir, Festival Crush.

Pedro Armocida
Vice-president, AFIC – Associazione Festival Italiani di Cinema, Artistic Director, Mostra Internazionale del Nuovo Cinema di Pesaro

Pedro Armocida was born in Madrid. He graduated from “La Sapienza” University of Rome in the Literature course, with a thesis on cinema, a cardinal theme of his entire career. He is a professor of film criticism at “La Sapienza” in Rome, author of various cinema essays. Artistic director of the Pesaro Film Festival since 2015, he holds some equally important positions: he is vice-president of the “Festival Italiani di Cinema” (AFIC) association; since 2021 he is vice-president of the Italian Film Critics Union (SNCCI). He currently collaborates with Il Giornale, Film Tv, CinecittàNews, Box Office, 8 ½, and MyMovies.

Joana Fresu de Azevedo
Board Member, AFIC – Associazione Festival Italiani di Cinema, Co-director, Sedicicorto Forlì International Film Festival

Starting with a training in International Relations of Sub-Saharan Africa, she has been transforming her passion for cinema into her profession for several years. Co-director of Sedicicorto Forlì International Film Festival, general coordinator of Festival del Cinema di Porretta Terme and Bardolino Film Festival, member of the AFIC – Italian Film Festival Association, she is also a consultant for various other film events in the field of festival fundraising and management of public and private funding calls. She was coordinator of the national and international short film platform MYRELOAD in its realisation and launch phase, conceived by Sedicicorto Forlì International Film Festival and ShorTS International Film Festival in collaboration with Mymovies.it She deals with promotion and support in social and press strategies for some short films. Member of SNCCI, Italian Critics Syndicate, she collaborates and writes for film sites and co-founded the Filmaltrove.it website, of which she is editorial curator.

AFIC – Associazione Festival Italiani di Cinema 

AFIC – Associazione Festival Italiani di Cinema was established in 2004 as a hub for the aggregation of Italian film events (festivals, exhibitions, awards) that recognize the importance and value of being part of an informative network, serving as a platform for exchange and project development. The Association acts as a coordination tool for mutual information exchange and promotes the festival system. To date, it includes over 100 entities from all over Italy active in various audiovisual sectors, developing projects related to cinema, fiction, short films, documentaries and animation.

Michele Casula
Partner e co-fondatore, Ergo research

He has designed and contributes to the management of scenario researches and audience profiling tools such as “DigitalTRENDS”, “Sala e salotto”, “MOVIEclinic” , “BE series | siamo le serie TV che guardiamo”. In charge of “CinExpert Italia”, he coordinates many surveys with an integrated approach, in the fields of entertainment, media, communication, ICT, sports and events. He is among the professors of the main Italian Master’s degrees focused on the audiovisual and media industry for the education of professionals.

Ergo research

Ergo research was founded in 2012 by 3 partners with more than 20 years of experience in research and supported by a multidisciplinary team and a network of professionals and partner companies who share its integrated and innovative approach. Research products are original, both multiclient and taylor-made and approach to research is declined on quantitative and qualitative methodologies. Among the clients followed for research activities and consulting: Rai, Mediaset, Sky, Timvision, Paramount+, Vodafone TV, ANICA, Cinetel, Cattleya, Lux Vide, Lotus Production, The Apartment, Colorado Film, Lucky Red, IIF, BIM, Universal Pictures, Warner Bros Discovery, Medusa, o1 Distribution, Vision Distribution.

Deborah Shirley Cohrs
Consultant for Digital Communication and Marketing

Deborah Shirley Cohrs is a self-employed digital communication consultant from Hamburg, Germany. Her journey has taken her through diverse roles, including marketing management at pr agencies for film distributors, cinema magazines, and at a German multiplex cinema chain. In 2020, she founded “Zurück ins Kino,” a visionary platform dedicated to cinema marketing. With her deep industry knowledge of cinema and culture, Deborah specialises in supporting cinemas, cinema associations, distributors and film festivals to effectively convey their content across digital platforms.

The 4th edition of Europe, Now! Film Industry Meetings is made

with the support of 

in collaboration with

special thanks to

thanks to

Si ringrazia

Materials

Think big!

Be part of the development, preservation and diffusion of cinematic culture and to share the mission of the Festival, meant at giving visibility to new authors and to emerging cinematic cultures, and at rediscovering great cinema from the past. Support an important cultural gathering but also the main reason to bring all cinema enthusiasts together, creating opportunities for debate, fun and sharing.
Your help can be crucial: together we can do more!