Europe, Now!
Film Industry Meetings
BFM - 43
BFM - 43
Europe Now! Film Industry Meetings, 5th edition
Classic films in the digital landscape: European challenges and new distribution strategies
Admission for industry accreditation only
Panels will be in English
Europe, Now! Film Industry Meetings are the all-European industry days at Bergamo Film Meeting, focused on the internationalization of film professionals attending the festival. Since 2021, Bergamo Film Meeting has organized this section as a platform for information, networking, and Europe-oriented professional development, complementing the festival’s initiatives on permanent education.
The event includes a variety of activities designed to provide an insightful guide to the existing tools at the European level, while showcasing valuable best practices with a distinct international impact. These include international panels, relevant case studies, workshops, networking opportunities, and one-on-one meetings.
The first two editions of Europe Now! Film Industry Meetings (2021–2022) aimed to encourage young Italian directors and producers to adopt a Europe-oriented approach to development and production, viewing the market as an opportunity to find the right distribution partners. In 2023 and 2024, the focus of the industry days shifted to the audience. This growing need for reflection first led to discussions on audience design, emphasizing the importance of audience engagement strategies and recognizing their value for films set to launch in the contemporary European market. The focus then moved to the analysis and development of audiences within the festival, which still represent the moment when the vast majority of European films first meet the public.
2024 was also the year when Bergamo Film Meeting contributed to the creation of the newly established network of European festivals, AFFN – Archive Film Festival Network, an initiative co-funded by Creative Europe that focuses on heritage films. That same year, these films, through restorations for anniversaries and actual (re)releases in theaters, demonstrated their ongoing relevance to diverse audiences and proved their continued box office success – or simply that they had never ceased being successful.
For these reasons, thanks to the renewed collaboration with the Creative Europe Desk Italy MEDIA, in 2025 we will focus on the promotion and distribution of heritage and classic films, with particular attention to dissemination practices and commercial strategies implemented by European film festivals and sales agents.
The professional days will start with an open discussion on the valorization of European film heritage between Cristina Loglio, an expert in European cultural policies, and Angelo Signorelli, co-founder of Bergamo Film Meeting and Lab 80 film.
Following this thematic and institutional introduction, a series of panels will explore the topic from different perspectives: starting with the activities of European film archives, with a special focus on new audiences, we will move on to Bologna to meet Cinema Ritrovato, which will share its never-ending love story with its piazza. We will then explore the experience of the newly formed AFFN – Archive Film Festival Network, which, with the support of Creative Europe, has recently launched a series of initiatives to promote classic films.
On the afternoon of the first day, we will shift the discussion from cultural aspects to the commercial sphere, delving into the activities of the most important classic film market in Europe – once again tied to a festival, or rather, two festivals: those in Lyon and Cannes. We will then continue with the work of sales agents and distributors who make classic films the crown jewels of their catalogs and dedicate sophisticated marketing strategies to them.
The morning of the second day will feature two keynote speakers of great relevance – experienced distributors and promotion experts in the field.
Finally, once again this year, the educational soul of the event will be guaranteed by a workshop led by a European expert in marketing and promotion strategies for classic cinema.
The 5th edition of Europe, Now! Film Industry Meetings is made in collaboration with Creative Europe Desk Italy MEDIA, Archive Film Festival Network – AFFN and Luckytime.
Thanks to: ACE – Association des Cinémathèques Européennes, Cannes Classics – Festival de Cannes, Festival La Rochelle Cinema – International Film Festival – Fema, Fondazione Cineteca di Bologna, Il Cinema Ritrovato, Il Cinema Ritrovato al Cinema, Marché International du Film Classique – Festival Lumière, Midnight Sun Film Festival, mk2 Films, Summer Film School Uherské Hradiště.
Wednesday, 12 march
BergamoScienceCenter (viale Papa Giovanni XXIII 57, Bergamo)
10am – 10.30am Welcoming coffee
Opening
10.30am – 11.30am
10.30am – Introductory Words
Alice Arecco (Italy | Head of Industry, Bergamo Film Meeting)
Silvia Sandrone (Italy | Project Officer, Creative Europe Desk Italy MEDIA)
11am – Opening Speech
Cristina Loglio (Italy | European Policies for Culture Expert, VicePresident, Europa Nostra)
A conversation with Angelo Signorelli
An enlightening dialogue between Cristina Loglio and Angelo Signorelli, the historic artistic director and co-founder of Bergamo Film Meeting, who dedicated over 40 years to promoting and preserving auteur cinema through the Festival and Lab 80 film.
Classic cinema and contemporary audiences: the role and initiatives of European film archives and festivals in promoting heritage films
11.30am – 1.30pm
11.30am – European film archives
Michal Bregant (Czech Republic | President, ACE – Association des Cinémathèques Européennes)
Beyond preservation: keeping heritage films alive
As a reliable source of content for current and future audiences, film archives play a vital role in preserving and circulating heritage films. But how can they keep these films alive and engaging for new generations? Through collaborations and public initiatives – such as A Season of Classic Films and the Joint Restoration Grant – this panel will explore the multifaceted dialogue among heritage institutions, their synergies with film festivals and the importance of developing sophisticated yet user-friendly curatorial strategies.
11.50am – A film archive and its festival
Guy Borlée (Italy | Coordinator, Il Cinema Ritrovato)
Il Cinema Ritrovato, a research festival
Launched by Cineteca di Bologna in 1987, Il Cinema Ritrovato is the first festival in the world to exclusively focus on the work that film archives and restoration laboratories carry out to preserve, promote and disseminate film heritage. The festival combines an outstanding cultural offer to a large audience and a space for professionals from the archive community to exchange ideas and best practices.
12.10pm – The European film festival network AFFN – Archive Film Festival Network
Jan Jílek (Czech Republic | Program Director, Summer Film School – Coordinating Festival and member of Archive Film Festival Network – AFFN)
Arnaud Dumatin (France | Director, Festival La Rochelle Cinema – International Film Festival (Fema) – Member of Archive Film Festival Network – AFFN)
Milja Mikkola (Finland | Program Manager, Midnight Sun Film Festival – Member of Archive Film Festival Network – AFFN)
From archive to audience: AFFN festivals on the distribution of “Les Parapluies de Cherbourg”
The representatives of the new European network Archive Film Festival Network (AFFN) present their activities and mission, before delving into the cultural, operational, and economic strategies and challenges behind the distribution of Jacques Demy’s Les Parapluies de Cherbourg in the Czech Republic, Finland, France, and Italy.
12.45pm – Q&A session
Programming and distributing classic film in europe: trends, strategies, and perspectives
3pm – 4.30pm
3pm – Programming strategies
Gérald Duchaussoy (France | Head of Cannes Classics, Festival de Cannes, Head of Programming, Marché International du Film Classique – Festival Lumière)
Festivals and markets: two perspectives on classic film programming
How do film festivals and markets approach the programming of heritage films? As the Cannes Film Festival and the Marché International du Film Classique (MIFC) continue to shape the visibility and appreciation of classic cinema, this panel will explore their approach to curating and promoting heritage films. By examining how industry trends are identified and addressed each year, we will gain insights into the evolving landscape of classic film programming and its impact on audiences, distributors, and the broader film industry.
3.30pm – Distribution and promotion strategies
Benoit Claro (France | Head of Marketing – Collections & Brand, mk2 Films)
Bringing classics to contemporary audiences: mk2’s commitment to heritage films
mk2 Films has always been at the forefront of promoting and preserving some of the most iconic film collections in cinema history, managing the works of legendary auteurs such as François Truffaut, Agnès Varda, Jacques Demy, Krzysztof Kieslowski, Abbas Kiarostami, and David Lynch, among others, showcasing the company’s strong commitment to safeguarding and sharing cinematic heritage. As a distributor and sales agent, mk2 will discuss how innovative distribution models can breathe new life into heritage films, making them accessible to both new generations and dedicated cinephiles, and ensuring their ongoing cultural relevance.
4pm – Q&A session
Meet the decision makers!
4.30pm – 6pm
One-on-one meetings opportunities with: Silvia Sandrone, Michal Bregant, Guy Borlée, Jan Jílek, Miljia Mikkola, Gérald Duchaussoy, Benoit Claro, Andrea Peraro, Alexandre Cerri.
To book a meeting, please email [email protected].
Thursday, 13 mach
BergamoScienceCenter (viale Papa Giovanni XXIII 57, Bergamo)
Keynote | Heritage films, between cinephilia and box office
10.30am – 12pm
Andrea Peraro (Italy | Head of Distribution, Fondazione Cineteca di Bologna)
Starting from the experience gained in 12 years through the distribution project Il Cinema Ritrovato al Cinema, this talk will focus on how this project has born, how heritage films are experienced in theaters today, their relationship with the brand new releases, the evolution of the targets, the box office results, the most appropriate release and promotion strategies, the partnerships with the exhibitors and the difficulties related to the availability of film rights.
11.30am – Q&A session e coffee break
Keynote | A second life for restorated classics
12pm – 1.30pm
Alexandre Cerri (France | Digital Strategy Manager & Sales Development, Luckytime)
How can we employ innovative marketing and communication strategies to bring heritage and classic films to contemporary audiences? Through case studies of recent releases, this keynote will explore how Luckytime utilizes key techniques in audience engagement, data analysis and content creation to effectively connect with today’s film lovers and carry on cinematic legacy for future generations.
1pm – Q&A session
NXT Bergamo (Piazzale degli Alpini, Bergamo)
Marketing Workshop | Lucky ones: time to create and communicate
3pm – 5pm
Alexandre Cerri (France | Digital Strategy Manager & Sales Development, Luckytime)
What kind of audience should be targeted to promote a classic film? What is the right communication approach, and what content should be created? To answer these and other questions, the hands-on workshop led by Luckytime will provide participants with the opportunity to apply in practice the concepts and tools discussed in the morning keynote through guided exercises and group discussions. By analyzing existing campaigns, Luckytime will offer insights and key recommendations for designing a tailored digital campaign. Working in groups, participants will be invited to develop strategies based on a specific theme or film genre, select the assets to use, and explore the promotional opportunities offered by marketing events. At the end of the exercise, each group will present their work in a collective discussion, aiming to deepen their understanding of film promotion.
12-13 March 2025 – BergamoScienceCenter (viale Papa Giovanni XXIII 57, Bergamo) and NXT (Piazzale degli Alpini, Bergamo)
Admission is free and subject to availability for all Accredited Industry pass holders, upon reservation by writing to [email protected] by March 10th, 2:00 PM.
For additional information, please email [email protected]
Alice Arecco
Head of Industry – Bergamo Film Meeting
Valeria Polidoro
Industry Coordinator – Bergamo Film Meeting
[email protected]
Lucky ones: time to create and communicate
Workshop Content
What kind of audience should be targeted to promote a classic film? What is the right communication approach, and what content should be created? To answer these and other questions, the hands-on workshop led by Luckytime will provide participants with the opportunity to apply in practice the concepts and tools discussed in the morning keynote through guided exercises and group discussions. By analyzing existing campaigns, Luckytime will offer insights and key recommendations for designing a tailored digital campaign. Working in groups, participants will be invited to develop strategies based on a specific theme or film genre, select the assets to use, and explore the promotional opportunities offered by marketing events. At the end of the exercise, each group will present their work in a collective discussion, aiming to deepen their understanding of film promotion.
Workshop Leader
Alexandre Cerri
Digital Strategy Manager & Sales Development, Luckytime
With extensive experience at Doctissimo, Lagardère, ESV Digital, and SoLocal Group, Alexandre Cerri has been working in the media and entertainment industry for 20 years, specializing in strategy and original content creation to enhance the brand identity of digital agencies and private clients. After a long career with commercial brands, Cerri ultimately decided to align his professional path with his true passion – cinema! For the past seven years, he has been working at Luckytime as a Digital Strategy Manager and Sales Development. Responsible for creating tailor-made strategies to promote films on behalf of distributors and sales agents, Cerri develops innovative storytelling and audience engagement approaches to bring online audiences into movie theaters.
Practical Information
The workshop is part of Europe, Now! Film Industry Meetings, the industry section of Bergamo Film Meeting, scheduled for Thursday, March 13th, from 3 to 5 pm at NXT (Piazzale degli Alpini, Bergamo). Participants are strongly encouraged to attend the panels and keynotes scheduled for March 12th and 13th as well.
Registration is open until 2pm on March 7th. Workshop access is free but limited to a set number of participants, upon registration. A festival pass or accreditation is required to attend.
Travel to Bergamo is at the participants’ expense. Selected candidates will have free access to the entire Europe, Now! Film Industry Meetings program. Workshop participation does not include accreditation for Bergamo Film Meeting screenings.
The workshop will be conducted in English.
Who can apply?
Participation is recommended for professionals in film marketing and communication, distribution operators and exhibitors, curators, programmers, and organizers of festivals and film clubs, producers and archive producers, industry experts, and students of film, marketing, and communication. No specific skills are required.
How to apply
Interested individuals must submit their application by completing the following form beside no later than March 7th.
Selection process
We will select up to a maximum of 20 people.
For additional information, please email [email protected].
Cristina Loglio
European Policies for Culture Expert, VicePresident, Europa Nostra
Active promoter of European policies for culture, she began her journey in the 1970s during the cultural decentralization era, working in the management of theater companies and within public administrations. In the 1980s, she held leadership positions in AGIS, taught at the Scuola Paolo Grassi, and took on important roles at the Ministry of Education, UNESCO, and various ministerial commissions for cinema and music. She contributed to several phases of the development of European cultural policies, collaborating for ten years in Brussels with European Parliament member Silvia Costa – chair of the Culture Committee and rapporteur for Creative Europe and the European Year of Cultural Heritage – and in Italy with Ministries, Regions, and public administrations. She has been a member of regional cultural observatories and an advisor to the Government Commissioner for the reuse, for advanced European training purposes, of the former prison of Santo Stefano-Ventotene. As advisor to Minister Franceschini for the European Year of Cultural Heritage, she chaired the Creative Europe Technical Committee and was appointed to the jury for the Italian Capital of Books 2022 and the Italian Capital of Culture in 2022, 2020/2021, 2018, 2017, and 2016. She collaborates with projects of banking foundations-ACRI for the European training of cultural and creative enterprises. She participates in elected positions and contributes to European networks such as Europa Nostra, where she is VicePresident, PEARLE-Performing arts, Culture Action Europe, the Art and Faith working group of the Holy See, and, in Italy, serves as an advisor to the Touring Club Italiano and president of the Ravasio Foundation-Museum of Puppets ETS in Bergamo. She teaches at universities and institutes in Italy and Europe. She loves theater, culture, and education, with a civic spirit and managerial attitude. She lives between Rome, Bergamo, and Washington, always with her suitcase ready.
Michal Bregant
President, ACE – Association des Cinémathèques Européennes
Michal Bregant is the CEO of Národní filmový archiv in Prague and the President of ACE – Association des Cinémathèques Européennes. He began his career in the film archive but then spent over twenty years in academia, including two terms as Dean at the Czech film school FAMU. In 2012, he returned to film and cultural heritage with goals focused on preservation, digitization, accessibility, and cooperation.
ACE – Association des Cinémathèques Européennes
The Association of European Cinematheques (ACE) is an affiliation of more than fifty European national and regional film archives (non-profit institutions). Its mission is to safeguard the European film heritage and make it accessible to the public. As a regional branch of FIAF (Fédération Internationale des Archives du Film), ACE aims at ensuring the visibility of European film heritage on the cinema screen as well as through digital channels. ACE focuses on raising awareness of the cultural and economic value of film heritage among European decision makers and the audiovisual industry.
Guy Borlée
Coordinator, Il Cinema Ritrovato
Guy Borlée is, since 1995, the coordinator of the international festival Il Cinema Ritrovato, dedicated to the study of film history. Expert in the research of the best film sources at international level, in the management of a large production team, in the creation of musical accompaniment for silent films and in the budget management. He also curates thematic programs in Bologna and around the world. He has presented the festival activity in many Universities and archives recently: Bruxelles, Paris, Los Angeles, Venice, Bucarest, San Sebastian, Bologna…
Il Cinema Ritrovato
Promoted by the Cineteca di Bologna, the 39th edition of Il Cinema Ritrovato will take place during the last week of June 2025. It is often called the “cinéphiles’ heaven” by a vast community of people involved in studying and protecting film heritage, archivists, restorers, historians and movie fans in general, with 5600 accredited guests from 78 countries and an increasingly younger audience. In 2024, 512 films were attended by 160,000 spectators and we welcomed important personalities such as Wim Wenders, Alexander Payne, Alice Rohrwacher, Damien Chazelle, and many others.
Archive Film Festival Network – AFFN
The Archive Film Festival Network (AFFN) is a network of European film festivals focused on archive films and cinematic heritage. These festivals recognize the importance of film history and are united by the desire to promote heritage films through screenings. The member festivals of the AFFN network are the Bergamo Film Meeting (Bergamo, Italy), Festival La Rochelle Cinema – International Film Festival (La Rochelle, France), Midnight Sun Film Festival (Sodankylä, Finland), and Summer Film School (Uherské Hradiště, Czech Republic). All of these festivals have extensive experience in presenting archive films to their target audience, as well as to new audiences, and all attract thousands of film enthusiasts every year. Before creating the network, the four festivals had collaborated organically for many years. The network offers them a unique opportunity to deepen cooperation on multiple levels. AFFN will present a complex system of shared activities covering all central aspects related to the presentation of archive films. Shared activities will include a common program section (AFFN Presents), restored films presented at the festivals and also as part of activities throughout the year (AFFN Film), educational programs (AFFN Education), and industry programs (AFFN Industry). AFFN has a transparent network management system, including a detailed agreement and guidelines, as well as a common strategy for gender balance and environmental sustainability. AFFN also has a detailed PR and marketing strategy, which includes its own website and a future online database dedicated to archive films and their presentation.
Jan Jílek
Program Director, Summer Film School – Coordinating Festival and member of Archive Film Festival Network – AFFN
Jan Jílek has worked as a senior programmer at Summer Film School film festival from 2008 till 2019 and since 2020 he is a programme co-director together with Iva Hejlíčková. On SFS, he is in charge of contemporary part of the programme, international guests, MEDIA applications etc. He is also an acquisition manager of distribution of the Association of Czech Film Clubs. He studied film history and theory at Palacký University in Olomouc (Czech Republic) and wrote his doctoral thesis about cinema and painting there. He cooperates with various Czech film festivals, cinemas and film clubs and works as an expert in the film industry field of Czech Cinema Fund and Czech Ministry of Culture. He is the main coordinator of the AFFN network.
Summer Film School
Since 1974 the Summer Film School has aimed at widening the horizons of film clubs and other interested people (film club lecturers, high school and university students) in the field of art cinema and different contexts of cinema. During the 1990s the SFS experienced remarkable progress – from a seminar for film clubs it has become the biggest Czech non-competition film festival with a carefully curated program of more than 150 archive and contemporary films, rich expert programme and accompanying programme. It is visited by thousands of primarily young filmgoers every year (about 5000 visitors annually). The films are screened all around the town in six movie theaters and two open-air cinemas. The festival is organised by the Association of Czech Film Clubs.
Arnaud Dumatin
Director, Festival La Rochelle Cinéma – International Film Festival (Fema) – Member of Archive Film Festival Network – AFFN
After collaborating with several cultural structures and film festivals, Arnaud Dumatin joined the team of the La Rochelle Cinéma Festival, of which he became general administrator in 2009. He has been its director since 2018. At the same time, he teaches at the University of Paris-VIII, is involved in various networks and regularly participates in festival juries. Arnaud Dumatin is also a singer-songwriter within a band called Institut, whose 4th album will be released in 2025.
Festival La Rochelle Cinema – International Film Festival (Fema)
The Festival La Rochelle Cinema – International Film Festival (Fema), a non-competitive and non-specialised festival, screens 250 films each year, mostly non-national European films. Each edition, attendance figures are expected to reach 90 000 over ten days. The programme is organised into retrospectives, tributes, discoveries, a section devoted to previously unseen films and previews, a section presenting restored films, a Nuit Blanche (an all-night, themed film marathon), children’s films, film-concerts and special events. The screenings are accompanied by a variety of master classes and interviews with film personalities. Additionally, events are organised throughout the festival for industry professionals.
Milja Mikkola
Program Manager, Midnight Sun Film Festival – Member of Archive Film Festival Network – AFFN
Since 2005 Milja Mikkola has been part of Midnight Sun Film Festival in Finnish Lapland. She is also part of the programming collective guiding Orion arthouse cinema in Helsinki as well as the co-director of Helsinki’s Viva Erotica Film Festival which celebrates the history sex on the big screen. Fully trained as an analogue projectionist decades ago, her celluloid roots are embedded in the film world.
Midnight Sun Film Festival
Founded in 1986 by film directors Aki Kaurismäki and Mika Kaurismäki, Midnight Sun FF is the longest running feature film festival in Finland. Located north of the Arctic Circle, the festival plays a vital part in shaping the cultural landscape of northern Finland (over 80% of the films shown are Lapland premieres). With continuing emphasis on presenting archive films along with new European titles, each year MSFF presents over 100 films. Archive titles are presented in the program under various strands such as retrospectives of attending filmmakers, silent cinema, children’s screenings, series of master classes and special screenings as well as in all year round events. The library of MSFF consists of over hundred recorded filmmaker discussions which are used for all year round education initiatives.
Gérald Duchaussoy
Head of Cannes Classics, Festival de Cannes, Head of Programming, Marché International du Film Classique – Festival Lumière
Gérald Duchaussoy graduated at Paris III University in Civilizations and Foreign Literature in English where he wrote a thesis on cigarettes in Hollywood movies and another on the American television show Saturday Night Live. Since 2014, he has been in charge of the Cannes Classics section (restored film classics, documentaries about cinema, tributes, movies on the beach, masterclasses) at the Festival de Cannes and in charge of programming at the International Classic Film Market (MIFC) at the festival Lumière in Lyon, the only market dedicated to film classics.
Cannes Classics – Festival de Cannes
Cannes Classics has been the heritage film section (restored film classics, documentaries about cinema, tributes, movies on the beach, masterclasses) at the Festival de Cannes since 2004. It was created by General Manager Thierry Frémaux to give more exposure to reissues of classics, new prints then brand new, exclusive restorations. World premiere documentaries about cinema and tributes to artists have also been a staple of the program since its inception. Studios, catalogues, right-owners, cinematheques, archives, foundations, distributors submit films which will find a new life.
Marché International du Film Classique – Festival Lumière
The International Classic Film Market (MIFC) at the festival Lumière in Lyon is the only market dedicated to film classics in the world. It was created by Institut Lumière Director Thierry Frémaux in 2013, in Lyon. With the help of Creative Europe MEDIA and the Centre national du cinéma et de l’image animée (CNC), the Institut Lumière organizes an four-day event made of panels, meetings, presentations and festive moments in a dedicated venue to reinforce, give more visibility and structure the business of film classics.
Benoit Claro
Head of Marketing – Collections & Brand, mk2 Films
Benoit Claro, a marketing expert, has worked in the cinema industry for 17 years (as of 2025), spanning HVE, theatrical distribution in France, and international sales. He has promoted films by Steve McQueen, Xavier Dolan, Olivier Assayas, Ryusuke Hamaguchi, Jia Zhang-Ke, Céline Sciamma, and recently Joachim Trier and Justine Triet (Anatomy of a Fall, Cannes Palme d’Or) at major festivals. Now Head of Marketing at mk2 Films, he oversees the Parisian company’s collections, including works by Chaplin, Truffaut, Demy, Varda, Kiarostami, and more.
mk2 Films
mk2 Films is a co-producer, sales agent and distributor, known for acclaimed, award-winning films,such as Palme d’Or winner Anatomy of a Fall by Justine Triet, The Worst Person in the World by JoachimTrier, Portrait of a Lady on Fire by Celine Sciamma, and Cold War by Pawel Pawlikowski. Founded in1974, mk2 Films is a home for established and upcoming talent; driven by filmmakers who tell stories that can strike a universal chord, who say something about the world we live in, and who are politically as well as artistically minded. mk2 Films distributes a unique library of 1 000 films in France and around the world. A rich collection of fiction, animation and documentaries, which includes titles from Charles Chaplin, Francois Truffaut, Abbas Kiarostami, Agnes Varda, Jacques Demy, Krzysztof Kieślowski, David Lynch, Michael Haneke, Gus Van Sant, Alain Resnais, Claude Chabrol, Kiyoshi Kurosawa, Olivier Assayas – to name but a few… A large number of our classic titles have been restored. The film collection also accounts for some of the major films from the very pioneers of the industry, including D.W. Griffith and Alice Guy-Blache, to Stan Laurel & Oliver Hardy, Buster Keaton right up to today’s most acclaimed directors such as Xavier Dolan and Jia Zhang-Ke.
Andrea Peraro
Head of Distribution, Fondazione Cineteca di Bologna
Andrea Peraro has been working at the Cineteca di Bologna since 2005. Over the years, Andrea has been in charge of programming the theaters and developing film cycles and retrospectives. Later, he joined the Cinema Ritrovato festival staff, overseeing film research, print traffic, and the executive coordination of the silent films sections. Since 2013, Andrea has been the head of the distribution department and the Cinema Ritrovato al Cinema project.
Il Cinema Ritrovato al Cinema
The distribution project of Cineteca di Bologna, Il Cinema Ritrovato al Cinema was launched in 2013 as part of two activities of the Cineteca: the programming of films in its own circuit of theaters and the Il Cinema Ritrovato festival, as well as the restorations carried out through the L’Immagine Ritrovata laboratory. In line with the Cineteca’s overall mission, the goal of the project is to make restored versions of films that have made cinema history available on a national scale: through a network of around a hundred theaters and with a new release every month of the year, cinema classics return to the big screen and meet the theater audience in a vibrant experience. Timeless masterpieces that become new releases once again – because it is only the shared experience of watching them on the big screen that can recover the authentic visual beauty, the overwhelming emotion, and all the fun, pleasure, and thrill these films have to offer..
Fondazione Cineteca di Bologna
Cineteca di Bologna, which was established in 1963 and became a Foundation in 2012, deals with the preservation, restoration and enhancement of film heritage, with a growing capacity to disseminate and promote film culture to an increasingly wide and transversal audience, with particular reference to the younger generations. Cineteca has always considered the importance of film education as particularly relevant: in 2006, in order to systematise and increase the activities aimed at schools and promote stable programming for families, Schermi e Lavagne – Educational Department was set up, which over time has structured and implemented film education with precise methodologies.
Alexandre Cerri
Digital Strategy Manager & Sales Development, Luckytime
With extensive experience at Doctissimo, Lagardère, ESV Digital, and SoLocal Group, Alexandre Cerri has been working in the media and entertainment industry for 20 years, specializing in strategy and original content creation to enhance the brand identity of digital agencies and private clients. After a long career with commercial brands, Cerri ultimately decided to align his professional path with his true passion – cinema! For the past seven years, he has been working at Luckytime as a Digital Strategy Manager and Sales Development. Responsible for creating tailor-made strategies to promote films on behalf of distributors and sales agents, Cerri develops innovative storytelling and audience engagement approaches to bring online audiences into movie theaters.
Luckytime
Luckytime is a French marketing agency specialized in the film industry. It works with numerous players in the cinema sector, including producers, distributors, cinemas, festivals, international sales agents, video publishers, streaming platforms, and institutional bodies such as CNC, AFCAE, and various regional organizations. Luckytime’s mission is to reach the right audience, at the right place, and at the right time, with the most relevant content. Luckytime offers a full range of services, including strategic development, advertising, community management, creative production (such as film trailers, social media content, interviews, and festival materials), website development, and training.
The 5th edition of Europe, Now! Film Industry Meetings is made
in collaboration with
thanks to
